Atlanta Pride's sponsors cover only about 50% of the costs associated with producing our annual programs. In order to keep Atlanta Pride events free to the public, individual donations are vital. FRIENDS OF PRIDE is a year-round giving campaign for the Atlanta Pride Committee. Your donation to this annual fund will be tax deductible as allowed by law. Monthly giving options are available, and Atlanta Pride is eligible for many employer matching funds as a 501c3 non-profit organization.